MTRCB MEMORANDUM CIRCULAR NO. 99-03, May 11, 1999
APPROVAL OF PRINT AND SIGN ADVERTISEMENTS, CATCHLINES, HEADERS/FOOTERS/TEASERS AND ADVERTORIALS FOR NEWSPAPER PUBLICATION
about print and sign advertisements in newspapers that have been
offensive and/or contained false claims and/or enormous information.
Pursuant to Presidential Decree No. 1986 and the 1998 MTRCB
Implementing Rules and Regulations, particularly Section 11 thereof, all
print and sign advertisements related to motion pictures must be
submitted to the Board prior to publication and must fall within the
standards of a GENERAL AUDIENCE āGā Classification.
We have called the attention of motion picture producers and
distributors regarding these, and have ordered the suspension of their
Permits to Exhibit for their failure to comply with these requirements.
Nonetheless, we continue to observe violations still being committed.
In view of these, the Board hereby reiterates that all print and
sign advertisements related to motion pictures, advertising copy
including catchlines, headers/footers/teasers, and advertorials, must be
submitted to the Board for approval prior to publication in newspapers
and other publications. Failure to do so will result in sanctions,
including but not limited to suspension or cancellation of the Permit to
Exhibit of the corresponding motion picture.
Memorandum Circular No. 96-10 is hereby deemed to be superseded accordingly.
For your information and compliance.
Adopted: 11 May 1999
(SGD.) ARMIDA SIGUION-REYNA
Chairman