GUIDELINES FOR THE AMENDMENT OF SPECIAL ORDER NO. 120, SERIES OF 2007 AND THE CREATION OF NEW MARKETING COORDINATORS WHO WILL UNDERTAKE THE LIVESTOCK AND POULTRY MARKETING PROGR…

WHEREAS, pursuant to the Special Order No. 120 series of 2007
designating personnel to under take and promote marketing programs
in coordination with the Marketing Development Division of the Bureau
of Animal Industry and the Local Government Units, monitor specific
policy guidelines, undertake onsite assessment and evaluation of
Livestock Oksyon Markets in their jurisdiction, regularly submit to the
BAI-MDD the monthly consolidated livestock report from selected markets,
and monitor cold storages in the regions and also address the issue of
smuggling.

WHEREAS, pursuant to the Special Order No. 641, series of 2000 the
Regional Directors of the Department of Agriculture-Regional Field Units
(DA-RFUs) are automatically members of the special task force tasked to
closely monitor the prices of livestock, poultry, eggs, meat and meat
products, and other allied industries such as feeds including demand and
supply trends;

WHEREAS, the Bureau of Animal Industry through the Marketing
Development Division have been conducting regular National Task Force on
Price and Volume Watch monthly meetings to closely watch the prices of
livestock, poultry, meat and feeds and review the demand and supply
situation;

WHEREAS, the highlights, together with the short and long term policy
recommendations as a result of consultations have been regularly
submitted to the Office of the Policy and Planning, and the Office of
the Secretary as guide in their decision making process;

WHEREAS, Regional Marketing Coordinators have attended the two-day
orientation seminar conducted by the Bureau of Animal Industry through
the Marketing Development Division on September 2008. Among the
objectives of which was to familiarize the participants about the
National Task Force on Price and Volume Watch and their role in
strengthening it.

WHEREAS, the said activity have enhanced the capabilities, duties and
responsibilities of the Regional Marketing Coordinators, highlighted
by a workshop where their role in the task force was underscored;

WHEREAS, it was agreed upon that the Special Order No. 120, series of
2007 be amended since some of the personnel included in the SO has been
retired or transferred, resulting to changes of their duties and
responsibilities. It was further suggested that the names of the
participants in the orientation seminar be included in the new S.O. and
that the activities conducted by the BAI-MDD be replicated in the
regions.

NOW, THEREFORE, I, ARTHUR C. YAP, Secretary of Agriculture, do hereby issue this order:

SECTION 1. Objectives and Scope – To reorganize and
reactivate the Regional Marketing Coordinators and implement the Special
Order No. 120, series of 2007, Special Order No. 641, series of 2000
and other administrative orders related thereto.

SECTION 2. Major Implementors – The
Agribusiness and Marketing Assistance Division of the Department of
Agriculture Regional Field Units shall spearhead the implementation of
the said orders in collaboration with the Bureau of Animal Industry
through the Marketing Development Division. The Division Chiefs will
automatically be the focal persons in the region and support personnel
be identified through a Special Order.

SECTION 3. Logistics and Administrative Support – In
order to effectively implement Special Order No. 120, series of 2007,
Special Order No. 641, series of 2000 and other administrative orders
related thereto, logistics and administrative support will be given to
the regional field units. The amount of Seventy Five Thousand Pesos
(P75,000.00) should initially be earmarked for each region annually.

SECTION 4. Repealing Clause – All rules and regulations or portions thereof inconsistent herewith are repealed or amended accordingly.

SECTION 5. Effectivity – This order shall take effect
fifteen (15) days after the publication of the same in the Official
Gazette, and filing three (3) copies thereof with the UP Law Center.

Adopted: 12 May 2009

Recommended by:

(SGD.) DAVINIO P. CATBAGAN, DVM
Officer-in-Charge
Bureau of Animal Industry

Approved by:

(SGD.) ATTY. ARTHUR C. YAP
Secretary
Department of Agriculture